If It’s Called Customer Experience, Why is it All About the Company?
ClearAction
MAY 28, 2015
Whether it’s B2C or B2B it makes no difference, the focus is on the customer, and that’s what matters. When a service rep or sales person tells a customer that a survey answer other than “highly satisfied” could ruin their bonus or performance assessment , yes, a survey is a waste of time and money for customers and the company.
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