If It’s Called Customer Experience, Why is it All About the Company?
ClearAction
MAY 28, 2015
Whether it’s B2C or B2B it makes no difference, the focus is on the customer, and that’s what matters. Q: So are customer surveys just a waste of time then? An example is Suntrust Bank , who saw the financial meltdown in 2008 as an opportunity to see how they could rebuild trust with their customers. A: Absolutely.
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