Emotions Drive Spending, But Do You Know Which Ones Drive the Most?
Beyond Philosophy
MAY 8, 2019
These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). This area is marketing’s job. If that was the case for your organization, then it’s clear to evoke feelings that customers are valued will mean redesigning the call center experience.
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