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Study: Executives Are Delusional About Customer-Centricity

Toister Performance Solutions

There's a famous statistic that 80 percent of executives believed their organization delivered a superior customer experience, but only 8 percent of customers agreed. This comes from this 2005 report from Bain, so it's a little out of date. Just 30 percent of customers agree. The results?

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The 20 Stakeholder Experience Emotions: Which Are Most Positive and Value-Enhancing, and Which Are Most Negative and Value-Destroying?

Beyond Philosophy

Since 2005, over 50,000 respondents, in 49 countries and multiple b2b and b2c industries have participated in research incorporating the Hierarchy model emotions. If you don’t order dessert (we didn’t, because we were too full from the appetizer and main course), the waiter brings a multi-drawer red Peruvian jewelry box.

B2C 207
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Customers: The most disruptive force in business today

C Space

Charles Trevail is the Global CEO of C Space and Interbrand as well as the host of Outside In , a customer centricity podcast. A leader in the consulting world for more than 20 years, Charles has a successful track record of reinventing companies, brands, and experiences through co-creation and collaboration with customers.