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Marketing Operations Defined for Wikipedia, Part I

ClearAction

The MO function enables the marketing organization to shift from being viewed as a cost center and to operate more like a business, with formalized best practices, processes, infrastructure, and reporting. The 2006 IDC CMO Technology Benchmark Study found that the headcount allocated to MO was about 2.5%.

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25 Call Center Leaders Share the Most Effective Ways to Boost Contact Center Efficiency

Callminer

Going from 50% first time resolution to 100% first time resolution might sound like a great target, but getting to 60% is already a 20% improvement over the benchmark. Markus Linder is an expert in the field of e-commerce and Digital Advice, in which he has been active since 2005. Scott Nazareth. Kristian Martell. ShoreGroupInc.

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Call Center Reporting - A New Paradigm

Xaqt

Your data lake creates the foundation for all downstream analysis and uses. Data Dictionary In order to build call center reports or conduct data analysis, all stakeholders and data consumers need to understand the underlying data, where it comes from and what it means, as well as know what all data is available for analysis.