Beyond Philosophy

MAY 31, 2016

The dual message here is that companies should focus greater attention both on creating brand “champions” and advocates among customers and on building these same capabilities within the job descriptions of all employees within the organization, irrespective of function or level. The figure below illustrates their findings.

Customer advocacy 279

Customer advocacy Chief Customer Officer Employee engagement Consulting 279

Netomi

JANUARY 5, 2022

Adam understands the impact that customer experience can have on the bottom line. He’s the author of Be Your Customer’s Hero, the founder of the popular Customers That Stick® blog, and the co-host of the Crack the Customer Code podcast. Jeff helps clients develop customer-focused cultures.

Customer Experience 98

Customer Experience Customer Service Consulting Consulting 98

Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. Jeanne Bliss Customer Experience Practitioner & Pioneer, Keynote Speaker and Author. blog linkedin twitter Why? "I Companies need to employ multiple sources of information to tell the story of customers lives.

Consulting 135

Consulting Consulting Metrics Feedback 135

Horizon CX

DECEMBER 27, 2019

This blog is a summary of those findings. The research was conducted between September 24, 2019, and November 25, 2019, and targeted CX Professionals within B2B organizations with titles ranging from Chief Customer Officers and VPs of CX to Directors and Managers of CX.

B2B 52

B2B Surveys B2C Metrics 52