2002 Consulting Surveys Technology 
Beyond Philosophy
MAY 3, 2018
We all can see from surveys like this (#2), or this one (#6), Customer Experience has been a significant area of concern for many CEOs recently. As a global Customer Experience consultant hearing this news, I worry, too. Airlines, technology, retail (on and offline), and even hospitals have been merging over the past twenty years.
Beyond Philosophy
JANUARY 27, 2022
In some ways, I was riding the crest of CX, founding my global CX consultancy, Beyond Philosophy, twenty years ago and writing seven books on the subject over the past two decades. . In 2002, Fred Reichheld, inventor of Net Promoter Score® [1] , wrote in the Harvard Business Review, “ Avoid the Four Perils of CRM.”
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Beyond Philosophy
SEPTEMBER 19, 2019
Unfortunately, the recent UK Customer Satisfaction survey echoes those findings, indicating that it has fallen over the past couple of years, from 78.2 One of the most extensive surveys in the UK, the Institute have been running the index twice a year for ten years. I have been consulting on Customer Experience since 2002.
Answer Dash
OCTOBER 15, 2018
According to Scott Brinker, founder of the website chiefmartec.com and author of The Marketing Technology Landscape Supergraphic, “Marketing is becoming responsible for customer experience throughout the organization.” Little’s e-business consulting group. Marketing is typically tasked with overseeing the entire digital experience.
GetFeedback
JANUARY 6, 2020
Here’s a formal definition from persona thought leader Tony Zambito in 2002: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions. Source: B2B Buyer Journey Map Basics .
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