article thumbnail

5 Call Metrics Digital Agencies Can’t Afford to Ignore

CSM Magazine

But simply investing in this handy tool isn’t enough; you need to know which metrics to monitor to get your clients the best results, thus boosting their investment into your agency. Here are five crucial phone calls metrics your digital agency should be tracking: Source of Call.

Metrics 40
article thumbnail

Contact Center Industry Stats – Technology

Taylor Reach Group

Previously, we discussed statistics related to the organization and customer journey mapping. Complaints about telemarketers and scammers have steadily increased in recent years, with robocalls identified in the majority of cases. However, only a few companies (8%) get access to their metrics as soon as they are generated.

article thumbnail

Why is Tracking Important in Customer Support Outsourcing?

OctopusTech

The primary and most obvious answer to the question lies in the customer journey map. This is the graphical representation of the customer journey that shows the customer’s interaction with the company from the point of contact at the initial stage to the stage of satisfaction and purchase.