September, 2016

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The Preoccupation With Pre-Customers

Beyond Philosophy

Professor Payne cites five reasons: 1. Many companies devote considerably more energy and resources to capturing customers than they do to keeping them. But, all customers are not created equal; some have more potential value than others. Why does this overemphasis and preoccupation happen?

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How to Prepare Your Ecommerce Store for Holiday Shopping Season

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I guess they didn’t read our article about how we can be better gift givers. According to Roy Erez, CEO of Loop Commerce, an e–gifting service: Loop research and data from its network of retailers found that one in four gift shoppers cited worrying about the hassle of returns as the most common reasons they hesitate to buy gifts online.

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