Beyond Philosophy

MARCH 5, 2015

Southwest Airlines is a great Customer-centric airline with excellent employee engagement. What Southwest Airlines is not, at least according the US Department of Transportation, is punctual, which is clearly not a great stat when you are in the transportation game. Should 4% of Customers Dictate Strategy?

Airlines 330

Airlines Transportation Customer centricity Employee engagement 330

Beyond Philosophy

NOVEMBER 7, 2016

McDonald’s and the Philadelphia Eagles have several programs in play, starting by giving away $5,000 in tokens to the Southeastern Pennsylvania Transportation Authority (SEPTA), for fans to use to see the last exhibition game. Happy memories are essential to your Customer Experience. However, emotions work the other way, too.

Transportation 419

Transportation Customer emotions Coaching Employee engagement 419

Beyond Philosophy

SEPTEMBER 6, 2018

Goldsmith says another way scarcity occurs in the consumer realm is when the shelves look empty at a store like they do when there is severe weather or a transportation strike. Positioning your product to help customers be as competitive as possible is the best way to get them to want your product or service.

Marketing 53

Marketing Transportation Customer emotions Consulting 53