How to Create Enablement Content Your Sales Team Actually Uses
aircall
OCTOBER 25, 2018
Today, sales enablement is a growing area of focus for almost all B2B service providers — especially SaaS companies struggling to differentiate themselves amid stiff competition. CSO Insights found that in 2017, nearly 60% of sales leaders had a dedicated sales enablement function. No fluff, get down to the nitty-gritty.
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