ClearAction

DECEMBER 5, 2023

To deliver what’s promised, coordinate companywide, with the aim of continually increasing value for everyone. This article is a continuation of 24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook. With customer-alignment at the origin of designs, launches are much more successful.

Metrics 62

Metrics Chief Customer Officer Customer retention Strategic Value 62

ClearAction

MAY 29, 2016

Experiential marketing and loyalty marketing as brand strengtheners have evolved Marketing’s historical emphasis from customer acquisition to a greater balance in retention, repurchase, expanding share-of-wallet, and engaging customers as brand evangelists.

Marketing 67

Marketing Customer Experience Chief Customer Officer Calibration 67

ChurnZero

JANUARY 4, 2019

These will be personalized, but technology-based, and will help CSMs to focus on the areas where they can provide proactive, strategic value to their customers.” More and more, customers are seeking out companies that share their values. Here’s how to get your Customer Success ready for the new year.

SaaS 73

SaaS Chief Customer Officer Education Consulting 73

ChurnZero

JANUARY 4, 2019

These will be personalized, but technology-based, and will help CSMs to focus on the areas where they can provide proactive, strategic value to their customers.” More and more, customers are seeking out companies that share their values. Here’s how to get your Customer Success ready for the new year.

SaaS 49

SaaS Chief Customer Officer Education Consulting 49