Remove Chief Customer Officer Remove Education Remove Metrics Remove Upselling
article thumbnail

How to measure value realization

ChurnZero

As a vendor, value realization affects customer loyalty and retention, customer satisfaction, referrals and recommendations, and opportunities to upsell. Setting value realization metrics. The value definition stage is where you should set your own metrics for value realization. Gathering customer feedback.

article thumbnail

The two most important stages of customer lifecycle management in uncertain times

ChurnZero

There are two primary reasons why: First, you need to retain customers to simply “keep the lights on” so to speak. Second, growth during times of uncertainty is most likely to come from cross-selling and upselling. Further, additional sales with existing customers have a lower customer acquisition cost (CAC).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The two most important stages of customer lifecycle management in uncertain times

ChurnZero

There are two primary reasons why: First, you need to retain customers to simply “keep the lights on” so to speak. Second, growth during times of uncertainty is most likely to come from cross-selling and upselling. Further, additional sales with existing customers have a lower customer acquisition cost (CAC).

article thumbnail

Customer SuccessCon Berkeley 2019 Takeaways

ChurnZero

This along with p roper education, planning and an openness to adjust y our approach are important tools for break ing down barriers to monetization. . Metrics Aren’t Just for Board Meetings – The Value of Customer Metrics is Immeasurable . Check out Customer SuccessCon for yourself.

article thumbnail

A Day in the Life of a Director of Customer Success

SmartKarrot

The Director of Customer Success comes somewhere in the middle of the corporate ladder. Mostly they report to the Vice President of Customer Success or the Chief Customer Officer. A Director of Customer Success is responsible for building and leading the customer success team.

article thumbnail

20 Customer Success Predictions for 2020

ChurnZero

Conversations are no longer driven by product features but rather about customer enablement and alignment on the expected impact from the partnership between the customer and a company. Making customers happy is no longer good enough. . . Abby Hammer , Chief Customer Officer , ChurnZero .

article thumbnail

The CCO’s Guide to Winning Budget for Customer Success

SmartKarrot

The worst part is that while product, sales, marketing, and engineering have a vote to increase their respective budgets, resulting in enhanced revenue or engagement, customer success depends on financial metrics like revenue per CSM or customers per CSM. CSMs need to know the latest trends and hacks in customer success.