ClearAction

DECEMBER 5, 2023

To deliver what’s promised, coordinate companywide, with the aim of continually increasing value for everyone. This article is a continuation of 24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook. Our customer relationships were strengthened, with greater immunity from competitors’ offers.

Metrics 62

Metrics Chief Customer Officer Customer retention Strategic Value 62

ClearAction

MAY 29, 2016

There’s a big difference between distinct transaction experiences and the cumulative customer life cycle experience. The end-to-end customer experience is affected by the entire value chain across the company. Success is greater with a strategy that engages the entire value chain across the company.

Marketing 97

Marketing Customer Experience Chief Customer Officer Calibration 97

ClearAction

MAY 29, 2016

How Executives Think of Customer Experience. Executives tend to think of customer experiences as something happening at the periphery of the company. Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas.

Marketing 67

Marketing Customer Experience Chief Customer Officer Calibration 67

ChurnZero

JANUARY 4, 2019

Articulates clearly what the customer needs to do to onboard and adopt your service for success. Begins in pre-sales to help ensure success factors are established during the sales process. More and more, customers are seeking out companies that share their values. Wallstreet will pay attention to Customer Success.

SaaS 73

SaaS Chief Customer Officer Education Consulting 73

ChurnZero

JANUARY 4, 2019

Articulates clearly what the customer needs to do to onboard and adopt your service for success. Begins in pre-sales to help ensure success factors are established during the sales process. More and more, customers are seeking out companies that share their values. Wallstreet will pay attention to Customer Success.

SaaS 49

SaaS Chief Customer Officer Education Consulting 49