The key to an effective marketing spend is alignment with the contact center, and the proper focus on the floor: The Quality Conversation
Robert Davis
AUGUST 6, 2018
If you are holding your marketing budget steady: Is the call flow encouraging what we call a Quality Conversation approach ( [link] ) to maximizing the outcome of each call? Are supervisors experts in coaching and development and building world-class teams? This led to longer calls and a poor customer experience.
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