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Customer Perception: The Complete Guide

Fonolo

A negative turn in customer opinion may not destroy your business, but it will almost certainly lead to lost revenue, market share, and reputation. How customers perceive your brand is essential to your success. Personal Experience Marketing and Advertising Word of Mouth and Social Cues 1. BrandPerception Click To Tweet 3.

Surveys 104
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Value Your Employees and Pay Them Well to Improve Your Call Center Experience

SharpenCX

Based on the average salary of your agents , a 100-agent call center with an industry-standard turnover of 45% means turnover costs of up to $4.8M. In their survey, an employee’s “intent to leave” decreased when they felt they were being paid fairly and favorably. They’re more willing to stay in their roles. Win-win-win!

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How to Create a Great Customer Perception Survey

Fonolo

There are many ways you can listen and learn how customers perceive your brand, but the easiest way is to simply ask them! Creating a consumer perception survey is the first step — here’s everything you need to know so you can find out what customers really think of your brand. Types of Customer Perception Surveys.

Surveys 119
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The anatomy of an effortless customer interaction

Tethr

If you’re not examining the micro-interactions (customer feelings in response to agent behaviors), then you’re missing the point of effortlessness Effort scoring your customer interactions outperforms every other customer experience, satisfaction or loyalty measure in the market. 86% of buyers will pay more for a great customer experience.