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When it comes to customer engagement, all touchpoints matter

Tethr

All touchpoints must be taken into consideration for a complete account of how your customer feels about your brand, your service and your products. Customers are engaging with your business on your website, through social media profiles, on your blog, through chats, via email, over the phone and inside your store.

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11 Customer Service Metrics to Start Measuring

GetFeedback

As customers reply, you can keep track of your average score and segment responses by specific criteria (like customer type, region, agent, etc.) Customer Effort Score (CES). Offering quick and effective support is the surest way to make your customers happy. to dig deeper into support quality. Read the Guide.

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Top 5 Customer Service Trends to Look out for in 2017

aircall

This means that adapting your customer service funnel to millennial standards is difficult, but it’s also a gift that keeps on giving; happy customers share that positivity, and can become brand ambassadors. Connected customers enjoy self-service because they feel self-reliant and empowered.