How Amp on Amazon used data to increase customer engagement, Part 2: Building a personalized show recommendation platform using Amazon SageMaker
AWS Machine Learning
SEPTEMBER 9, 2022
Amp uses machine learning (ML) to provide personalized recommendations for live and upcoming Amp shows on the app’s home page. Affinities are computed either implicitly from the user’s behavioral data or explicitly from topics of interest (such as pop music, baseball, or politics) as provided in their user profiles.
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