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Customer Experience Benchmarking: beware how you use it!

ijgolding

One of the awards entrants used the word ‘benchmarking’, multiple times in his presentation. In fact, ‘benchmarking’ is a word that I frequently hear as I go about my business around the world. So what exactly is the definition of ‘benchmarking’? I am NOT a fan of NPS benchmarking!!

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Top CX Takeaways from the Frost and Sullivan CCW Conference

CX Accelerator

The jury was the audience, exercising the freedom to move about the room to either the “con-NPS” or the “pro-NPS” side depending on how arguments persuaded them. CES or Customer Effort Score, is an emerging second, however this was designed to be focused on the customer support touch point specifically, not the overall customer journey.

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How to deliver a positive customer experience when failures occur

Taylor Reach Group

The question is, “But, is it worth the effort?” The Goldberg machine suggested a complaint often heard in Contact Centers – “thanks for the fix but it’s too complicated.” Enter Customer Effort Score (CES) and its applicability in a well-crafted Customer Journey. CES Defined and Exemplified.

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Drive More Revenue with CSAT, NPS and CES

GetFeedback

Below, we’ll take a look at the three most common key performance indicators (KPIs) used to measure different aspects of the customer experience: Customer Satisfaction, Net Promoter Score and Customer Effort Score. Customer Satisfaction (CSAT). Customer Effort Score (CES). Ask the right questions .

Surveys 79
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How to improve customer service: A winning customer service strategy

delighted

Measure and monitor customer service experience. Making unguided changes to your customer service strategy based on ‘feeling’ instead of measurement and benchmarking could end up hurting your support team and the brand at large. Routinely collect customer feedback. Practice makes perfect. Then switch.

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CSAT vs. NPS: Understanding Customer Success Metrics

Solvvy

It may be helpful to give your customers the opportunity to elaborate on their answers in a text field, which can help you address issues with the service you provide from their point of view. CSAT, like any key performance indicator (KPI) that you track for your business, isn’t a one-time exercise.

Metrics 106
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We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

As a rule, I would always suggest collecting NPS as one of a number of metrics (including CSAT and Customer Effort) unless there is a compelling reason why you should not. I would NEVER rely on NPS as the only measurement of customer perception." Sue Duris Customer Experience and Digital Marketing Consultant.