What Target Is Doing to Regain Consumer Trust – – And One of The Most Effective Things They (and GM) Could/Should Do
Beyond Philosophy
JUNE 29, 2015
My colleagues and I have been observing how Target’s data breaches, which have impacted over 100 million shoppers during the 2013 holiday shopping season, resulted in a draining of the emotional bank account of customer trust. Community would provide this for Target, an integral element of its brand trust revitalization.
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