Remove B2C Remove Document Remove Journey mapping Remove Upselling
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Advance from Personalization to Customer Journey Orchestration

Pointillist

Journey orchestration incorporates the full understanding and context of a customer’s experience at every interaction—whether it is instigated by your customer or your company. However, for customers in the middle of a support journey, their primary goal is to resolve their current issue. Their goal is to expand their service.

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Customer Success in SaaS: A Complete Guide & Best Practices

Totango

Moreover, the outcomes that define customer success may vary based on whether your SaaS product is B2C or B2B. For example, a B2C customer might prioritize user experience, while a B2B client might emphasize return on investment. A customer journey map lays the foundation for the effective deployment of technology for CS.