Integrity Solutions
MAY 23, 2023
Whether you’re selling B2B or B2C, focused prospecting is about creating the connections necessary to drive your sales. Based on what we know about connection, you should prioritize existing clients (for upselling and cross selling purposes), past clients and potential referral partners.
SmartKarrot
OCTOBER 12, 2022
It may appear that this only applies to B2C companies that conduct direct sales to customers. As a B2B company, you still have clients and a client journey even though you sell to other businesses rather than consumers directly, as in the B2C world. Do not let your salespeople pressure current customers with upsells and cross-sells.
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