ChurnZero

APRIL 8, 2020

How Online Communities Create Customer Advocacy and Retention. This is a guest post by Danielle Juson is a Customer Success Community expert at inSided. Isn’t it great when you have a customer that not only keeps using your product, but shouts about how great it is too? Community as an advocacy strategy.

Customer advocacy 81

Customer advocacy Journey mapping SaaS Gamification 81

Influitive

NOVEMBER 26, 2015

That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy. Set clear goals.

Customer advocacy 68

Customer advocacy Gamification B2B Education 68

Influitive

JUNE 2, 2015

If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. How Code42 Stepped Up Its B2B Customer Review Game.

B2B 72

B2B Customer advocacy Gamification Marketing 72

Influitive

FEBRUARY 8, 2017

There’s no denying that the importance of customer marketing is growing. The 2017 State of Customer Marketing Report indicates that over the next year, 93% of organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the customer marketing area.

Marketing 65

Marketing Gamification Customer advocacy B2B 65

Influitive

JUNE 9, 2017

Despite the billions of dollars being poured into online communities, almost 70 percent of customers never. Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. There’s more.

Management 98

Management Gamification B2B Customer advocacy 98