Do You Harness the Power of Habit in Your Marketing Yet?
Beyond Philosophy
NOVEMBER 11, 2014
Charles Duhigg is a staff writer for The Times and author of “ The Power of Habit: Why We Do What We Do in Life and Business. ” Andreas Weigend, the former chief scientist at Amazon.com said in Duhigg’s article, “It’s like an arms race to hire statisticians nowadays. Habits and Marketing. Mathematicians are suddenly sexy.”.
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