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Advance from Personalization to Customer Journey Orchestration

Pointillist

Behemoths like Amazon and Netflix have transformed consumer expectations and influenced the experiences consumers demand from their banks, cable and wireless companies, and even health insurers. The Bottom Line Effective journey orchestration also impacts key business outcomes, such as retention and revenue.

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Contact Center Technologies 2017: find out what 23 experts say

RichCall

That is why contact centers must begin to migrate portions of their technology to the cloud or to solutions that can be integrated with the new generation of cloud based APIs. Customer Journey Maps. Ian Golding suggests that companies need not only to create customer journey maps, but to manage customer journeys.