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Advance from Personalization to Customer Journey Orchestration

Pointillist

In this post, I’ll discuss how organizations are using customer journey orchestration to improve personalization decisions across all channels and touchpoints, enhance CX and achieve their business goals. What is Customer Journey Orchestration? Journey orchestration goes beyond traditional personalization techniques.

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Contact Center Technologies 2017: find out what 23 experts say

RichCall

According to Teresa, contact centers will need to: move beyond supporting all channels (omnichannel) seamlessly to becoming a hub of customer interactions for the enterprise. take responsibility for customer communications rather than these being driven by individual departments’ internal timescales and goals. Customer Journey Maps.