Why Behavioural Data and Behavioural Analytics Have Become the Secret Ingredient for Product Led Growth!
SmartKarrot
JUNE 23, 2020
Without analytics, collation of behavioural data is a waste. Without analytics, CS teams can only rely on insufficient demographic data, or what’s called ‘vanity metrics. So, as Streaming, Sharing, Stealing: Big Data and the Future of Entertainment co-author Michael D. Remember: Data never lies .
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