Remove Analytics Remove Big data Remove Customer centricity Remove eBook
article thumbnail

Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

And this is thanks to the increased use of data, or as we now like to term it Big Data, and algorithms to analyse it all. . Data gives us information about what to do, or more precisely, AI now controls many of the processes in which we are involved. It’s not that Big Data is smarter. ” Why?

article thumbnail

Talking Omnichannel But Organised Multi Channel?

Peter Lavers

This change has been complemented by the move to purely digital products in some categories e.g. music downloads, ebooks / enewspapers / emagazines, movie streaming, SaaS. Pretty much everything described so far has been about what businesses “do” for and to our customers.

article thumbnail

3 CX Stats That May Change How You Think About Digital Transformation

Avaya

Technologies like Artificial Intelligence, automation, big data, and the Internet of Things have made digital transformation an absolute necessity for organizations. Rather, most fail to understand their customers well enough to envision a truly customer-centric, digitally-transformed environment.