Remove Analytics Remove Big data Remove Call Center Remove Multichannel
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Using Big Data to Create Exceptional Customer Experiences

VocalCom

Big data has been a buzzword in the customer service industry for some time now. As every brand knows, all databig and small—can be applied in some manner to drive sales and improve customer service. Here are five essential big data sources to look at—and how you can use them to create exceptional customer experiences.

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Top 5 Posts in March

Contact Center Pipeline

Our most-read blog post in March was Kathleen Peterson’s insightful look back at McKinsey & Company’s decade-old research into the impact of Moments of Truth on customer loyalty, and its relevancy in today’s multichannel environment.

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9 Winning Tactics for Customer Engagement in Contact Centers

NobelBiz

It is becoming increasingly prevalent and noticeable due to digital communication platforms that encourage multichannel interactions between customers and contact centers. In the contact center sector, customer engagement is one of the strategic objectives of many companies today.

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5 Technologies That Reduce Customer Effort

VocalCom

Big data can be used in many ways to provide proactive service. For example, it may reveal weak points in the contact center such as long average handling times or low rates of first contact resolution. In addition, big data can help brands understand their customers’ habits, such as buying preferences.

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Unstructured Data: Where the Voice of the Customer Lives

VocalCom

When companies use big data to analyze their customers’ habits and preferences, it’s often the structured, quantitative kind that is considered. Customer sales data and contact center KPIs such as the Net Promoter Score may provide valuable information, but such numbers reveal little about your customers’ feelings and expectations.

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Get out of the Queue: Drive Your CX with Attribute Matching

Avaya

This next-generation CX is supported by several advanced technologies—big data analytics, omnichannel, automation—however, these investments are all aimed at driving one thing: contextualization. In today’s smart, digital world, companies must transform the traditional call center into an integrated, digital communications hub.

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When it Comes to Your Customer Experience: Ditch Legacy, Go Digital!

Avaya

It means enterprise leaders having a firm grip on the big data that infuses their organizations. Meanwhile, automation and data analytics have evolved from luxuries to enterprise necessities. It requires executive buy-in, sponsorship, and steady leadership. The reality of a smart, digital world is clear.