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Using Big Data to Create Exceptional Customer Experiences

VocalCom

Big data has been a buzzword in the customer service industry for some time now. As every brand knows, all databig and small—can be applied in some manner to drive sales and improve customer service. Here are five essential big data sources to look at—and how you can use them to create exceptional customer experiences.

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Top 5 Posts in March

Contact Center Pipeline

Our most-read blog post in March was Kathleen Peterson’s insightful look back at McKinsey & Company’s decade-old research into the impact of Moments of Truth on customer loyalty, and its relevancy in today’s multichannel environment.

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5 Technologies That Reduce Customer Effort

VocalCom

Big data can be used in many ways to provide proactive service. In addition, big data can help brands understand their customers’ habits, such as buying preferences. In addition, big data can help brands understand their customers’ habits, such as buying preferences.

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Unstructured Data: Where the Voice of the Customer Lives

VocalCom

When companies use big data to analyze their customers’ habits and preferences, it’s often the structured, quantitative kind that is considered. Customer sales data and contact center KPIs such as the Net Promoter Score may provide valuable information, but such numbers reveal little about your customers’ feelings and expectations.

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When it Comes to Your Customer Experience: Ditch Legacy, Go Digital!

Avaya

It means enterprise leaders having a firm grip on the big data that infuses their organizations. Meanwhile, automation and data analytics have evolved from luxuries to enterprise necessities. appeared first on Avaya Connected Blog. It requires executive buy-in, sponsorship, and steady leadership.

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In Digital Transformation, Initial Business Discovery is Key

Avaya

They’re challenged with evolving from legacy hardware to a services-based ecosystem that supports digital drivers like cloud, mobile, big data analytics, and social. The post In Digital Transformation, Initial Business Discovery is Key appeared first on Avaya Connected Blog. We’re here to help.

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3 CX Stats That May Change How You Think About Digital Transformation

Avaya

Technologies like Artificial Intelligence, automation, big data, and the Internet of Things have made digital transformation an absolute necessity for organizations. The key is being able to openly share customer data across all teams, processes and customer touchpoints. Let me know what you think.