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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

The concept of a customer’s journey is nothing new – we have been offering journey mapping in our customer experience consultancy for years. And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Have you used Big Data in your business?

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If you want to be customer obsessed, do this.

Infinity

Emotional intelligence starts and ends with being aware of our own emotions and other peoples. In business terms, it's understanding, predicting, and relating to our customersemotions during their journey. We live in a golden age of marketing whereby smart technology allows us to access huge amounts of data.

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A 5-Step Introduction to Journey Analytics

Clarabridge

Journey analytics combines big data technology, advanced analytics, and functional expertise to help companies perfect their customer journeys. To map them, it leverages millions of data points across customers, channels, and touchpoints ” – McKinsey. 4- Take action.

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Contact Center Performance: How To Turn Operations Around When Things Are Going Bad?

NobelBiz

After all, running a contact center without taking human, technological, and managerial facts into account in every operational element is comparable to driving a car without a dashboard. These systems may also identify and analyze customer emotions during a call. NPS, and CES are the most classic in this category.

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Customer Experience in Financial Services: A Comprehensive Guide

Balto

Conversation Intelligence: Gauging Customer Sentiments Conversation intelligence software uses Natural Language Processing (NLP) and machine learning to gauge customer sentiment.

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Customer Experience Challenges According to 15 CX Experts

Lumoa

Our guests have multiple years of experience in managing and consulting customer experience management in global companies and now lead their own businesses helping companies make customers happier. Some hints: big data, omnichannel, personalisation, AI and organizational culture.