Technology Based Solutions to Enhance Customer Retention Strategies
TechSee
APRIL 3, 2018
Churn refers to the percentage of customer attrition over a specific period of time. The churn rate is calculated by dividing the number of customers lost by the total number of customers. For example, if a company began 2017 with 50,000 customers and lost 2500 over the course of the year, the churn rate would be 5%.
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