Beyond Philosophy

NOVEMBER 7, 2016

Philadelphia area McDonald’s donate 100% of the income generated from coffee sales to a local youth homeless shelters. In nearby Delaware, McDonald’s owners across the state have a Coffee with a Cause program that uses 50% of the net coffee sales to support a charitable organization chosen in the area by owner/operators.

Transportation 419

Transportation Customer emotions Coaching Employee engagement 419

CSM Magazine

APRIL 20, 2021

By using the right consumer insights platform, businesses can understand and acknowledge consumer behavior to engage customers emotionally. In the 2016 holiday season, Apple’s marketing team chose to be different from its competitors’ hard-selling advertising tactics.

Advertising 52

Advertising Entertainment Customer emotions Marketing 52

ProProfs Blog

JANUARY 23, 2020

But what about the investment in terms of acquiring the same customer into your business pipeline. Hence, mapping the acquisition cost of the customer step by step until the client actually commits to the brand with a confirmed sale forms the overall part of determining the lifetime value of the customer.

Customer retention 144

Customer retention Marketing Surveys Customer emotions 144

Clarabridge

SEPTEMBER 21, 2017

Some operations have evolved beyond mere efficiency and, having understood the potential impact on things like customer satisfaction and renewal, have chosen to focus on effectiveness with metrics like sales and First Contact Resolution (FCR).

Average Handle Time 45

Average Handle Time Metrics Customer emotions Consulting 45