CCNG

OCTOBER 19, 2022

(Oracle, 2011) Businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%. Marketing Metrics, 2010) Increasing customer retention rates by 5% increases profits anywhere from 25% to 95%. and 66% would trust other consumer opinions posted online.

Customer Experience 195

Customer Experience Journey mapping Metrics Surveys 195

Global Response

FEBRUARY 7, 2023

Consider some of the benefits a customer-oriented philosophy can provide: Improved customer retention and loyalty. It’s easier—and cheaper—to retain existing customers than to gain new ones, yet many companies focus more on acquisition than retention. Take shipping as an example.

Customer centricity 62

Customer centricity Customer retention Feedback Metrics 62

ProProfs Blog

FEBRUARY 13, 2020

“What can help me get committed and loyal customers?”. But trust me, factors like: Product quality, Awesome support, Marketing reach, Efforts to engage customers, . Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Source: Bain & Co.

Customer retention 164

Customer retention Sales B2B Marketing 164

Lumoa

NOVEMBER 29, 2021

Forrester’s report “Customer Experience Drives Revenue Growth” showed that customer experience leaders achieved compound average revenue growth of 17% over five years. Bain & Company’s analysis in 2015 showed that customer experience leaders grow revenues 4% – 8% above their market. Still, only partially convinced?

Customer Experience 103

Customer Experience Metrics Feedback Banking 103

Lumoa

JULY 10, 2018

Forrester’s report “ Customer Experience Drives Revenue Growth ” showed that customer experience leaders achieved compound average revenue growth of 17% over five years. Bain & Company’s analysis in 2015 showed that customer experience leaders grow revenues 4% – 8% above their market. Still only partially convinced?

Customer Experience 121

Customer Experience Metrics Banking Feedback 121

ijgolding

NOVEMBER 12, 2015

I am at the point where I almost think I must be a special experiment customer to see how poorly they can treat me! Another contact of mine, Karen Wenborn took to LinkedIn to share her experience with T-Mobile – now part of EE: Customer effort. Adding another SIM to my @tmobile account. Or trying to.

Customer Experience 88

Customer Experience Interactive Voice Response Customer centricity Telecommunications 88