Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!
Beyond Philosophy
JUNE 11, 2015
In place of a loyalty program, Asda believes it provides customers with what they want most, a “great multichannel retail experience”. The chain, according to executives, focuses on delivering the key fundamentals: prices, quality, convenience and service. newer low-priced chains such as Aldi are actively competing with Asda.
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