Tethr

JUNE 21, 2019

In 2008 when we first reported on our findings, we recommended companies use a new metric—the Customer Effort Score—to gauge the level of effort in their customer experience. The original CES was a survey question that asked customers how much effort they had to put forth to get their issue resolved.

Surveys 68

Surveys Coaching Customer effort Metrics 68

CSM Magazine

JUNE 19, 2019

Researchers from CEB , (now part of Gartner) first discussed the idea that we should stop always trying to delight our customers in 2010. From this research a new customer metric Customer Effort Score (CES) was born. Effort matters. Fast forward to today. Fast forward to today.

Customer Service 69

Customer Service Morale Customer effort Interactive Voice Response 69

CCNG

OCTOBER 19, 2022

of CMOs agree or strongly agree that amazing customer experiences provide a powerful competitive advantage. Martech Alliance, 2021) Nearly half (48%) of survey respondents said the customer experience they deliver falls below or significantly below their customers’ expectations. (Acquia, 2019) 78.5% IDC, 2022).

Customer Experience 195

Customer Experience Journey mapping Metrics Surveys 195

Kayako

JUNE 16, 2022

For many years companies believed that customer service was the vanguard for building customer loyalty. The Corporate Executive Board’s Customer Contact Council (CCC) surveyed 75,000 B2C and B2B customers over three years and published their research in 2010. But what is the Customer Effort Score ?

Customer effort 62

Customer effort Metrics Self service Surveys 62

Tethr

NOVEMBER 5, 2020

Reducing customer effort can feel like a monumental task, especially for big companies with legacy business processes, policies, systems, or companies in regulated industries. But these first three steps will get CX and customer care leaders started quickly and effectively. Understand where your customers’ effort is coming from.

Customer effort 62

Customer effort Coaching Surveys Engineering 62

Tethr

MARCH 26, 2019

And many pushed back on the suggestion that they use a metric like our newly invented Customer Effort Score (CES) over traditional measures like CSAT or NPS. It seems everywhere you turn, practitioners and thought leaders alike have embraced the idea of reducing customer effort.

Customer effort 48

Customer effort Wireless Airlines Banking 48

eGain

MARCH 3, 2015

Enterprises attempt to measure the customer experience through focus groups, post call surveys, and quality scores. Within the contact center environment there are many operational metrics that are measured such as first call resolution (FCR) and average handle time (AHT). Customer Effort Score? Net Promoter Score?

Customer Experience 69

Customer Experience Management Contact Center Average Handle Time 69

Comm100

APRIL 12, 2018

In order to provide high-level customer service while monitoring return on investment, companies need to use some metrics to measure success. Understanding Customer Experience. Customer experience (CX) is not a singular event, but the compounded impact of all touch points a customer encounters in their journey.

Customer Experience 61

Customer Experience Surveys Feedback Metrics 61

Lumoa

JUNE 28, 2018

It’s summarized with a very precise idea: “For every decision we should ask ourselves: what’s in it for the customer?” Culture Code: Creating A Lovable Company from HubSpot Chapter 2: Revenue and growth is a function of happy customers. Most companies aim to grow with some financial metrics. Not in HubSpot.

Customer centricity 64

Customer centricity Feedback Surveys Finance 64