Fonolo

MAY 16, 2019

It’s no surprise: on the surface, the two departments and their goals seem distinct from one another: Marketing is all about customer acquisition (or, attracting new customers), while customer service is all about customer retention. So, how exactly does custom service feed into marketing?

Marketing 124

Marketing Customer Service Advertising Customer retention 124

ijgolding

AUGUST 3, 2018

In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009. Less than a month ago, my wife, Naomi, bought some items from FatFace in their summer sale. ‘Our returns policy for sales items is 15 days’, we were told. A couple of minutes later, the assistant returned.

Multichannel 76

Multichannel Customer centricity Sales Management 76

SmartKarrot

FEBRUARY 15, 2022

Adrian Swinscoe is a globally recognized customer experience consultant specializing in customer service tactics to help businesses succeed. Through his blog, workshops, and keynote presentations, Swinscoe emphasizes the importance of customer-centricity in bridging the gap between help and experience. Annette Franz.

Customer Service 10

Customer Service Customer centricity Consulting Consulting 10

Amity

NOVEMBER 9, 2016

About the profession: 62% of Customer Success professionals report having less than 3 years of experience in Customer Success, and 9% reported having worked in the field for 10 years or more. 50% of Customer Success teams are stand-alone organizations reporting directly to the CEO, whereas 20% are still considered part of Sales.

Customer retention 107

Customer retention B2B Customer centricity Accountability 107