Remove 2005 Remove Customer advocacy Remove Customer Experience Remove Surveys
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The 20 Stakeholder Experience Emotions: Which Are Most Positive and Value-Enhancing, and Which Are Most Negative and Value-Destroying?

Beyond Philosophy

To offer a better gauge of perceived value and customer experience, and better understand purchase decision drivers, it was necessary to put greater emphasis on the emotional. million total survey questions, with several million devoted to emotions and feelings related to experience. .

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