Emotions Drive Spending, But Do You Know Which Ones Drive the Most?
Beyond Philosophy
MAY 8, 2019
In 2004, I presented to an insurance company in Germany about how they should be evoking the proper emotions in their customers. However, the call center routinely has long waits on the line. It was a tough audience. One of the guys asked, “How much money are we going to get back by doing this?”. Well, that requires resources.
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