Choosing Between CSAT, NPS or CES: Why it Does Not Matter
COPC
MAY 19, 2023
For example, if: 25% are promoters (scoring nine or ten), 25% are passives (scoring seven or eight), and 50% are detractors (scoring zero to six), then the NPS score would be 25% – 50% = -25 Net Promoter Score – NPS In 2003, the book The Ultimate Question by Fred Reichheld, a partner at Bain & Company, popularized NPS.
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