Remove 2002 Remove Customer emotions Remove Customer Experience Remove Sales
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Is Outsourcing Your Customer Experience Really A Good Idea or Just Wrong?

Beyond Philosophy

Sometimes your Customer Experience requires you to outsource a portion of it to a third party. Maybe it’s an installer or a tow truck service, or even an entire call center, but whatever or whoever it is, this part of the experience is not under your control. BMW employees are part of the whole experience.

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Any Press Is Good Press, Right?

Beyond Philosophy

When I started Beyond Philosophy back in 2002, nobody knew us. Berger’s research team looked at The New York Times positive and negative reviews of books and how those review affected sales. They found that there wasn’t a clear answer because, surprisingly, bad reviews didn’t necessarily hurt sales in all cases.