The Evolving Scope of B2B Marketing: It’s All About Customer Experience
Answer Dash
OCTOBER 15, 2018
We’re seeing pressure in B2B to have customer experiences that live up to the experiences that B2C high-tech innovators provide,” explained Tommy Jenkins, vice president of marketing at AvidXchange. One expert we spoke to credited the growing emphasis on customer experience to the models set by consumer merchandisers.
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