ShepHyken

JULY 15, 2016

For instance, say your organization relies on customer surveys and other conventional forms of customer feedback but has considered exploring other sources of customer feedback such as recorded calls in the contact center that can be analyzed to identify trends or sources of customer frustration that can be acted on.

Customer Experience 198

Customer Experience Journey mapping Feedback Surveys 198

Totango

AUGUST 23, 2022

Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy. Finally, we’ll offer some guidelines on how to structure your B2B customer journey map around key touchpoints and how to use technology to automate an effective touchpoint management strategy.

B2B 116

B2B Journey mapping SaaS Engineering 116

delighted

AUGUST 23, 2019

For a more detailed view, you can go a step further by creating a customer journey map. In short, a customer journey map is a visual representation of the various interactions and touchpoints a customer has with your company. Is this about a white paper that they read? Is this about our products?

Customer Experience 41

Customer Experience Journey mapping Surveys Feedback 41

Beyond Philosophy

OCTOBER 11, 2019

For example, one concern raised in employee surveys is that with the company changes, employees don’t feel “up to speed” with the company direction. “We RICOH Canada also engages in Verbatim Zone Employee Engagement surveys. If you want to read more about RICOH Canada, please download our White Paper Case Study on their performance.

Customer Experience 316

Customer Experience Employee engagement Journey mapping Customer centricity 316