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Poor Customer Experience Costs UK Brands £234 Billion a Year in Lost Sales

CSM Magazine

The survey of 1,000 consumers compared buying experiences across multiple market sectors, including utilities, phone, TV and broadband, clothing, travel, home improvement, entertainment and groceries.

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Three Questions To Ask Yourself To Understand What Customers Really Want

COPC

Conversely, a customer of an entertainment product, like a video game, might value making a personal connection with the brand. Customer feedback. Additional insights can also be gained from conducting an analysis of dissatisfied customers, a review of complaints and an evaluation of feedback from frontline staff.

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