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Poor Customer Experience Costs UK Brands £234 Billion a Year in Lost Sales

CSM Magazine

The survey of 1,000 consumers compared buying experiences across multiple market sectors, including utilities, phone, TV and broadband, clothing, travel, home improvement, entertainment and groceries.

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Three Questions To Ask Yourself To Understand What Customers Really Want

COPC

This information can be found in a variety of ways, including benchmarking competitors, consumer research, customer surveys and focus groups. These results also hold true when the survey answers are simplified to either “self-help system” or “human agent,” doing away with adjectives like “effective” and “friendly.”. Customer feedback.

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