Three Questions To Ask Yourself To Understand What Customers Really Want
COPC
MAY 16, 2018
Interaction preferences entail many specifics. For instance, would customers rather be placed on hold for a live person, be placed in a call-back queue, or be transferred to an IVR system to self-service? Conversely, a customer of an entertainment product, like a video game, might value making a personal connection with the brand.
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