ClearAction

FEBRUARY 25, 2013

Is Your Marketing Organization Ready to Change its MO? Gary Katz. It can sometimes be difficult to determine whether your company is ready to implement Marketing Operations. As described in 7 Deadly Sins of Marketing (previous blog post), Marketing Operations (MO) is an emerging discipline with the potential to significantly increase performance and accountability in complex marketing organizations.

Marketing 54

Marketing Best practices Government Metrics 54

Customer Interactions

FEBRUARY 28, 2013

'If there is one truth in life, it’s that very little ever stays the same. Perpetual change is part and parcel of our human existence. Organizations, and the environments in which they thrive and exist, are dynamic as well. Change is at the center of the security universe. Over its lifetime, a command and control center may need to keep pace with all kinds of change: changing roles, changing information sources, changing processes and policies, changing people, changing technology, and so

Banking 30

Banking Technology Analytics Management 30