Customer Service Personalization Revenue potential SaaS 
Amity
APRIL 22, 2016
The same concept applies to a SaaS company’s customers. You want to identify the goals and corresponding needs of your customers to help them succeed. It is the same thing with customers. In marketing automation, for example, a small SMB may have a single person who handles all their marketing.
SmartKarrot
APRIL 24, 2020
When talking about SaaS businesses in 2020, there is a fine line that separates top-performing companies and the struggling ones. This ‘fine line’ is created by the gap between customer acquisition and customer retention. With a 34% growth rate in 2019, customer success specialist is one of the top emerging jobs in 2020.
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