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5 Ways to Make Marketing More Strategic

ClearAction

As Marketing departments take a bigger role in customer experience management, a more holistic perspective allows your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations still grapple with. Context is the mantra for making something strategic.

article thumbnail

5 Ways to Make Marketing More Strategic

ClearAction

As Marketing departments are taking a bigger role in customer experience management, a more holistic perspective will allow your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations are still grappling with. Customer Retention Begins with Trust.