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Teams Score Big With Fans And Franchises!

Beyond Philosophy

McDonald’s and the Philadelphia Eagles have several programs in play, starting by giving away $5,000 in tokens to the Southeastern Pennsylvania Transportation Authority (SEPTA), for fans to use to see the last exhibition game. Honda paid for parking for all the fans that drove Hondas to a Los Angeles Angels of Anaheim game.

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Customer Experience Engineering Demystified: An In-Depth Look

CSM Magazine

Understanding Customer Experience Engineering Role of Experience Engineering in Business Growth Customer Experience Engineering (CXE) is a strategic approach to designing and optimizing the interactions between a business and its customers.

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Are You Making the Most of Scarcity as a Marketing Strategy?

Beyond Philosophy

Goldsmith says another way scarcity occurs in the consumer realm is when the shelves look empty at a store like they do when there is severe weather or a transportation strike. The sandwich debuted in 1981, but was removed from the menu in 1985 due to ‘poor sales’. It’s up to you what you do with customers from there.